University branding
Estonian University of Life Sciences launched a new visual identity in February 2025. Our new logo reflects values such as nature conservation, innovation, education, and social responsibility, which are all important in shaping the sustainable future of our society.
The university’s new logo features motifs of a book, a field, a grain of wisdom, and a seed. Each book page carries a small but valuable seed – a grain of wisdom with great potential. Every person is like a fertile field where knowledge can grow, bear fruit, and change the world.
A university is a place where the best knowledge is gathered and passed on to those ready to apply new knowledge in their lives. Knowledge is sown here so that new ideas can grow and developments can arise that will help us move towards a better future.
A book. Every new piece of knowledge in it is like a seed, a grain of wisdom. Tiny, but with great potential.
Every head is like a field that can grow something great from these grains, something that will change the world.
The university is the book that collects the best grains of wisdom in itself, to scatter them again and again in the right place.
Logo colour
The main colour is pine green, which combines the university's traditions and sustainability and reflects a connection to nature.
HEX #125752
RGB 18 / 87 / 82
CMYK 89 / 45 / 62 / 33
Pantone 7721 C
Font
The university uses the free downloadable font Poppins.
An alternative font for use in text documents and emails is Open Sans.
Use of the logo
The logo consists of the logo symbol and the university's name, which form a whole.
The proportions and font of the elements are unchanged. The protected area is equal to the height of E in the logo.
The university's CVI, department logos, and other logo materials are available on the intranetlink opens in new page, which can be accessed with a university user account.
For questions regarding branding and logos make contact with
Kaia Timpmann
Marketing Manager
Rector's Area of Responsibility
Department of Marketing and Communication
+372 7313003
+372 73130035516362
5516362